Branding

Branding
Bran|ding
['brændiŋ] das; -
<aus gleichbed. engl. branding zu to brand »mit einem Markenzeichen versehen; einbrennen«>:
1. Markengebung;
Entwicklung von Markennamen (Wirtsch.).
2. das Einbrennen von Narbenmustern in die Haut mithilfe einer heißen Nadel;
vgl. ↑Piercing.

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