Merchandising

Merchandising
Mer|chan|di|sing
[...daiziŋ] das; -
<aus gleichbed. engl.-amerik. merchandising zu engl. to merchandise »durch Werbung den Absatz einer Ware steigern«, zu merchant »Kaufmann«, dies über altfr. marcheant zu lat. mercari »Handel treiben«>:
a) Gesamtheit der absatzpolitischen u. verkaufsfördernden Maßnahmen des Herstellers einer Ware bzw. einer zusammengehörigen Warengruppe (z. B. Produktgestaltung, Werbung, Kundendienst);
b) Vermarktung aller mit einem bestimmten Film in Zusammenhang stehenden Produkte.

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  • merchandising — /mercendáizing/ s.n. Cercetare a dezvoltării vânzării şi a utilizării mărfurilor şi serviciilor printr o mai bună prezentare şi publicitate în rândul consumatorilor. (< engl. merchandising) Trimis de claudia, 27.08.2005. Sursa: MDN … …   Dicționar Român

  • merchandising — mer chan*dis ing, n. (Commerce) The activities associated with selling products, such as identification of the market[7], advertising at the right time in the right media[7], and creating attractive packaging and displays; also, the study of the… …   The Collaborative International Dictionary of English

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  • merchandising — |merchãdáizingue| s. m. 1. Conjunto de técnicas de marketing relativas à colocação de um produto no mercado, notadamente em relação à maneira como o produto é exposto relativamente à concorrência. 2. Estratégia de marketing que utiliza produtos… …   Dicionário da Língua Portuguesa

  • merchandising — [mʉr′chəndīz΄iŋ] n. that part of marketing involved with promoting sales of merchandise, as by consideration of the most effective means of selecting, pricing, displaying, and advertising items for sale in a retail store …   English World dictionary

  • Merchandising — Le merchandising (Le terme anglais merchandising, est le plus utilisé par les professionnels du marketing en France, parfois « francisé » en « marchandisage » ou « marchandising ») s est développé consécutivement à l …   Wikipédia en Français

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