Rating

Rating
Ra|ting
['reitiŋ] das; -[s], -s
<aus gleichbed. engl. rating zu to rate »(ein)schätzen«>:
1. bonitätsmäßige Einstufung von Ländern, Banken, Firmen o. Ä. in ein Klassifikationssystem (Wirtsch.).
2. Verfahren zur Einschätzung, Beurteilung von Personen, Situationen o. Ä. mithilfe von Ratingskalen (Psychol., Soziol.).
3. Verfahren zur Ermittlung der Einschaltquote von [Fernseh]sendungen, bes. zur Einschätzung der Wirksamkeit von Werbespots.

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